Google Adwords

Google AdWords is the online advertising platform by Google. Google Adwords consists of several main components including search campaigns, display campaigns, youtube video ads, google shopping and more. AdWords allows your advertisement to be viewed in searches as well as on other websites with similar products and services as your business. The numerous ad locations throughout the internet help to attract customers within your target area geographically to your business while growing your online base. AdWords allows you to manage your advertising budget by setting a monthly maximum advertising budget and allowing you, as the business, to only pay when someone clicks on your ad AND views your website. This method is called pay per click advertising or PPC.